Original Title : The Beauty of Blackness
Time : 70 Min
Genre : Documentary
Project Type : Movie
Year of release : 2022
Director : Tiffany Johnson, Kiana Moore
Writer : No data available
Producer : Nick Boak, Josh Levine, Ashley Watson
Project State : completed
Origin Country/Region : United States, Canada
Original Language : English
About : In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first ...See moreIn 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand. Written by HBO Max See less Read more: Plot summary